The virtual world is quite amazing. After all, two people who have hugely impacted my life and business, I’ve never even met in person: my super Virtual Assistant, Geri Lafferty amd my good friend and teleseminar conductor/mentor Joshua Home Edwards. Still, there’s something important about going to live events and meeting people in person and I’m excited to have several of these opportunities coming up. Perhaps I’ll see you at one of these upcoming events: May 18: “The Next Step- Boston”–a program with Bestselling Author Cheryl Richardson and Hay House President Reid Tracy. This Saturday, I’ll be working in an[...]
For the Love of Bringing Books to Life: Write, Publish, and Be Known
Publicity and Author Platform on a Shoestring: A Frugal Tip for for Free PR
Publicity–or–PR can be incredibly expensive–and sometimes you hit the jackpot, but other times clients can be left holding the bag wondering just where all that money they invested went and what they accomplished. So, I’m always looking for new ideas for free or frugal PR. Here’s one I came up with for the cost of a poster board and the wear and tear on a magic marker: I was speaking to a literary agent colleague about the book proposal of an author I’m working with and the agent asked if we can send a sample chapter and mini proposal before[...]
A Brilliant Book Launch: A Case Study and Interview with Amy O’Brien
Bring Your Book to Life Graduate Amy O’Brien recently sent me a terrific invitation to join her creatively done book launch for her second book, Star in Your Own Life Story. Of course, my immediate reaction was to ask her if I could share it with my blog community. I invite you to read this post, but also watch her launch invitation video. And, of course, if you really want to experience a powerful book launch personally, join the launch as an affiliate partner and get a real feel for it. As usual, feel free to ask any questions of Amy[...]
Are You Enough of An Expert to Write a Book?
On April 25, I was quoted in the Women’s Advantage Calendar as saying, “To be seen as an expert, write a book. To write a book, become an expert.” Are you an expert? Or are you becoming an expert? Sometimes people stop themselves from writing their book because they question their own expertise. This theme came up for several people in my book writing classes this week. Sure, there may be reasons to wait to write your book, but maybe there are other ways to establish your expertise: If you’re serving clients, or even friends, with the model or wisdom[...]
Book Covers on Websites: Should I Create a Book Cover for My Website Before I Find a Publisher?
A client recently sent me a nice looking book cover for her website and asked my opinion of it. I liked it, but had she decided to self publish? No, she said. A seasoned publicist had recommended she post the book cover to gain interest in the subject of her book and help grow her following, perhaps even gain some interviews. I know the publicist had good reasons for the book cover, but I was concerned that agents and potential publishers would assume she’d self published the book. It could be confusing to them. Was I over-reacting? I asked my[...]
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