I just returned from a trip to NY for the book launch party of The Creativity Cure by my clients Drs. Carrie and Alton Barron. The party had all the right ingredients: – Free copies of a most fresh and fabulous book (more about why “free” is so important in a minute) – Friends, colleagues, supporters of the authors from all walks of life–from their patients to old and dear friends and colleagues – Friends of friends–people who don’t know the authors but can help create buzz and spread the word – The most creative space I have ever[...]
For the Love of Bringing Books to Life: Write, Publish, and Be Known
WOW–Finalist in 3 Categories for the American Business Awards–Thanks to You
When Melissa Sones called to tell me I was a finalist in three categories for The American Business Awards, I was blown away. The American Business Awards are the nation’s premier business awards program and I’d been hoping for maybe one award but it looks like two of those award categories have only 3 finalists, which means each of us will win something–gold, silver or bronze at the Awards Ceremony in NYC on June 18. And there is a whole community of people to thank for this honor–so, thank you. The three categories? * New Product or Service of the[...]
Build Your List: An Interview with Louise Crooks
Lisa: What is list building? Is it the same as platform building or more specific, because it’s about people on your list? Louise: List-building is about building a community of folks who are excited to receive free information from you and hear about future offers that provide additional value. These people agreed to hear more from you, by signing up on your email list. The value is in connection – connecting with each person who subscribed to your list, all human beings every one! Lisa: Why is it important? Louise: Without this community, it would be difficult to spread your[...]
Book Writing: How to Get the Writing Done
On a call with my mastermind partners today, I suggested we use the 5-question format I use with my book writing students for accountability (courtesy of my mentor and friend Mitch Feigenberg): What did I say I’d do? What did I actually do? What worked? What didn’t? What’s next? Out of my 3 commitments, I’d completed 2. I’d already scheduled commitment 3 in my calendar, so just scheduling again for this week wasn’t going to work. Instead, I decided first to be realistic. 8-10 hours just wasn’t happening–too much to do to support my Bring Your Book to Life participants.[...]
Your Book Pitch: What the Experts Think
What would it be like to look at your own book pitch with the eyes of a professional in the field—an agent, editor or publicist? By reviewing the pitches—and our expert comments—from the “Pitch Your Book to Life” contest, you can: 1. Learn to write a compelling book pitch. 2. Get a sense of what might be missing from your book pitch 3. Receive the stimulation to come up with new ideas for your book. On April 5th through April 19th (2012), we hosted the “Pitch Your Book Life” contest. Participants had the chance to submit a 3-5 sentence “elevator[...]
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