How to Sell More Books Through Niche Media

If you’re the author of a business book, you may long to be quoted in the Wall Street Journal or Financial Times or Fast Company. Being quoted in a big, national news source is always good for a book and its author, but the truth is, you may sell way more books by being quoted in a media outlet that only your readers have heard of. I’d never heard of, yet that is the real estate equivalent of Bloomberg News for business. For Cathy Turney, author of Laugh Your Way to Real Estate Sales Success, Inman reaches the specific…  Read more

Top Book Writing and Publishing Posts of 2014

As we look back on 2014 with gratitude, I thought I’d share some of my own top posts of 2014 along with some of the most helpful book writing and publishing posts from other experts in the field that will help you with many aspects of writing and publishing a book. Thanks to Mike Larsen, Jane Friedman, Michael Hyatt, Shelton Interactive, Nancy Tierney, Rachel Vane and Chris Freese for the informative posts I refer to here. Writing If you’ve done any work with me, you know that I love to help authors connect to their muse–for inspiration, to write with…  Read more

Are You Missing Out on Magic?


I saw Camelot with my eight-year-old son today. Before we left the house, he whined, screamed, begged, pleaded, screamed some more. He tried guilt. He told me flat out he wouldn’t go. Some part of me wanted to crawl back into bed with a novel and say “forget it.” Was it really worth this battle? But I do love Camelot. And the tickets weren’t cheap. And I thought he’d probably love it. The fight just felt so hard though–the shouting, the tears. But, damn, those tickets were expensive. So, I stuck it out, promised chocolate in the car, told him…  Read more

Should an Author Create a New Website for a Book?

book writing coach lisa tener

Once in a while, an author sends me a link to a new website for a book they’re creating. I’m writing this post to help you avoid that mistake. There was a time four or five years ago when the thinking was that every book should have its own website. Maybe it worked back then. It doesn’t work now and here’s why: 1.Search Engines like Google reward you for content: the more relevant content you have on your site, the higher up your website (and individual pages) will show up in searches done by potential visitors. The higher up you…  Read more

Choosing a Literary Agent

Choosing a literary agent is an important decision for any author who plans to traditionally publish, yet many authors find this challenging. The three basic phases to choosing a literary agent are: Phase 1: Identify appropriate agents. Phase 2: Query these agents (only when you have your book proposal completely polished and ready to go, though). Phase 3: Choose a literary agent who is the optimal match for you and your book. In this post, we focus on the third phase—assuming you have offers and are trying to decide who is your optimal literary agent to work with. For phase…  Read more