Social Media Tips from Harvard Medical School’s Leadership and Publishing Course

Rusty Shelton

I spent a few days in Boston last week for Harvard Medical School’s CME leadership and publishing course. When I wasn’t teaching workshops, I spent most of my time meeting course participants and helping them clarify their book concepts and publishing strategies. However, I managed to squeeze in a few of the panels and presentations where I learned how much even a publishing insider can learn in this rapidly changing arena. Here are a few social media tips that served as helpful reminders—as well as a new website tip I picked up from Rusty Shelton: One of Rusty Shelton‘s social media tips: Google your…  Read more

Literary Agents Share Nonfiction Publishing Tips

harvard writers panel

At Harvard Medical School’s CME leadership and publishing course a few days ago, the literary agents present shared valuable advice. Here are just a few of the many nonfiction publishing tips they shared: Linda Konner:  For a prescriptive book, fit it into a program, such as: 7 steps to… 6 weeks to… 25 tips for… [Click to Tweet] Regina Brooks: Be clear about your motivation for writing the book. Regina also stressed the power of merchandizing and extending the content of your book. [Click to Tweet] Jeanne Fredericks:  Your agent can learn the “Breakeven Point” for your book and negotiate…  Read more

How to Get Published: 8 Social Media Tips to Get Noticed by Publishers


A few months ago, a woman contacted me on LinkedIn, introducing herself as an acquisitions editor at a niche publishing house. In search of new authors, she noticed the backgrounds and book titles of several authors I work with and asked if I might have any book proposals that could be a fit for her house. The timing could not have been better. I had an author in a very niched subject whose book proposal had been sitting with another publishing house that had expressed interest months before. The other seemed interested, but not exactly passionate or in a hurry to make an…  Read more

Is Your Website Mobile Friendly?

Rachel Vane web designer

A few days ago I opened an e-mail with the kind of subject line you just can’t ignore: “Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites.”   No author or business owner can afford to ignore Google! Apparently Google is making sure that people searching on devices like cell phones and tablets get useful search results, and a site that isn’t easy to view or navigate on a hand held device is not going to cut the mustard (where did that expression come from, anyway?). By all means read the article and see how mobile friendly your website is: take the…  Read more

Writing the Truth: A Reflection on Authenticity in Writing and Life

On the Virgin America airplane ride back from a writers conference, I watched three movies—a decadent luxury for this mompreneur. After watching a documentary about the life of one-time musical prodigy Ben Lee, I found myself inspired and wrote a song—not something I usually do. In fact, my family used to joke about how un-musical I am;  my childhood piano teacher begged my parents to send me for dance lessons—and not because she loved my Plié or Relevé. I found the song writing experience surprising and soul-nourishing in a way my other writing hadn’t been lately when I’d tried to write…  Read more