For the Love of Bringing Books to Life: Write, Publish and Be Known
Lisa Tener: Bring Your Book to Life
Promote Your Page Too
A good number of my clients come to me with amazing credentials and great ideas, but little platform–they often don’t have a huge mailing list. They don’t necessarily speak to thousands of people dozens of times a year. And they haven’t been on Oprah…yet (a few of my clients have been–but not the majority!).
If they’re [...]
Tags: author platform, book publicity, Craig Malkin, Dan Janal, HARO, PR Leads, publicity
Someone recently asked me the best way to set up book signings–go in person, call, or write a letter or press release and follow up with a call?
Whoa. I told her I’d first step back and look at the big picture. Book signings have their place but they can also be the largest waste of [...]
Tags: book marketing strategy, book signings, how to set up book signings
These past few weeks I’ve been preparing for my presentation for Harvard Medical School’s CME publishing course, which begins on Thursday. I’ll address 200 or so aspiring authors on the topic of blogging and social media in the ballroom of the Fairmont Copley Hotel.
The audience will probably include people who belong to twibes and those [...]
Tags: author platform, book publicity, Carrie Beers, harvard medical school publishing course, lean hospitals, mark graban, sara stein md, social media authors, switched at birth, twitter, youtube
People ask me about the process of getting a literary agent. You probably know you need to submit a query (or meet an agent who says, “Yes, I want to see your proposal”), then submit your book proposal (a significant document often 50-80 pages), then wait.
But what’s it like from the inside? I asked Dr. [...]
Tags: Dr. Randy Kamen-Gredinger, getting published, harvard medical school publishing course, Harvard writers, how to find a literary agent, Jeanne Fredericks, literary agents, writing books
I’ve been “talking” by e-mail to Dr. Ellen Weber Libby, whom I met a few years ago at the Harvard Medical School CME publishing course.
Elly and I immediately connected and I became first her book proposal coach and then her book writing coach for The Favorite Child, which was published last month by Prometheus Books [...]
Tags: Dr. Ellen Weber Libby, marketing a book, mindset, Prometheus Books, The Favorite Child, writing a book
It’s always a thrill when my clients’ books come out and I get that brown cardboard package from Amazon. When Deb Scott finally announced that her book was here, though, I found it especially fulfilling.
Deb had some huge setbacks in her process…making her a great example for the role or perseverance in the life of [...]
Tags: author perseverence, book publishing, book writing class, book writing classes, Deb Scott, Literary Agent, Millenium Bank Ponzi Scheme, perseverence, The Sky is Green, writing setbacks
One of my private coaching clients called today as we’re wrapping up her book proposal and making our short list of agents. She had a number of next step questions on her list, but one stuck out for me.
A colleague had asked to interview her for a chapter in the colleague’s book. The colleague had [...]
Tags: book proposal, copyright, copyrighting ideas, protecting new ideas, protection, radio interviews, sharing ideas, stealing book ideas, stealing ideas
I was the first one up in my house this morning. That’s unusual. I bounded out of bed and ran to the computer before anyone could wake up, reflecting on last night’s teleseminar, which I hope you had a chance to hear.
Morgana Rae interviewed me about writing and publishing a book right now in this [...]
Tags: author platform, Danielle Hampson, inspiration, Lisa Almeida, Mastering Your Business, Mind Your Bizness, Morgana Rae, Shine your radiance
I recently spoke with a client who is working hard on growing her following so that she can increase the chances of selling her memoir to a publishing house. I had suggested she contact another client of mine for ideas in her field–the person who had initially put her in touch with me.
This mutual friend [...]
Tags: author platform, book proposal, brand identity, branding, christina katz, evaluate an author platform opportunity, image, psychic, radio opportunity, Radio Publicity
As an author or aspiring author, you need to use social networks to help create your platform and, eventually, promote and sell your books.
Yet, social networks can eat hours or days of your time with little impact. This is because social networks aren’t generally built in a day. If your social network is going to [...]
Tags: apps, aspiring author, book promotion, book sales, book writing coach, book writing poll, facebook, facebook apps, favorite apps, linked in apps, linked-in, polls, social media, social networking, twitter
