For the Love of Bringing Books to Life: Write, Publish and Be Known
Lisa Tener: Bring Your Book to Life
Promote Your Page Too
A good number of my clients come to me with amazing credentials and great ideas, but little platform–they often don’t have a huge mailing list. They don’t necessarily speak to thousands of people dozens of times a year. And they haven’t been on Oprah…yet (a few of my clients have been–but not the majority!).
If they’re [...]
Tags: author platform, book publicity, Craig Malkin, Dan Janal, HARO, PR Leads, publicity
Someone recently asked me the best way to set up book signings–go in person, call, or write a letter or press release and follow up with a call?
Whoa. I told her I’d first step back and look at the big picture. Book signings have their place but they can also be the largest waste of [...]
Tags: book marketing strategy, book signings, how to set up book signings
It’s always a thrill when my clients’ books come out and I get that brown cardboard package from Amazon. When Deb Scott finally announced that her book was here, though, I found it especially fulfilling.
Deb had some huge setbacks in her process…making her a great example for the role or perseverance in the life of [...]
Tags: author perseverence, book publishing, book writing class, book writing classes, Deb Scott, Literary Agent, Millenium Bank Ponzi Scheme, perseverence, The Sky is Green, writing setbacks
I recently read Open, Andre Agassi’s autobiography. It’s a great read and I was also struck by how dependent he was on the people on his team. I think that’s true about most successful people–they don’t do it alone. They have great coaches, managers, trainers, strategists, advisers, mentors…
Who are the people on a writer’s team? [...]
Tags: agassi, andre agassi, book coaches, book writing platform, business coaches, coaches, editors, literary agents, mentors, Open, platform, publicists, virtual assistants, writer's team, writing coaches
One exciting thing about the internet is that everything you do builds on everything else. That makes the effects of your actions exponential. The more you do in each venue–social media, blogging, outreach via e-mail and traditional marketing–the more each one builds on the others.
Your promotion efforts on the internet are not fleeting, either–unlike TV [...]
I recently spoke with a client who is working hard on growing her following so that she can increase the chances of selling her memoir to a publishing house. I had suggested she contact another client of mine for ideas in her field–the person who had initially put her in touch with me.
This mutual friend [...]
Tags: author platform, book proposal, brand identity, branding, christina katz, evaluate an author platform opportunity, image, psychic, radio opportunity, Radio Publicity
A client e-mailed me a couple of days ago suggesting that he didn’t really need an internet section in the promotion plan of his book proposal. “Isn’t that an agent’s job–to publicize my book on the internet?”
No. Book publicity is your job. Both agents and publishers want close to a sure thing. Your proposal needs [...]
Tags: agent's job, albert lafarge, author platform, Elizabeth Pomada, internet presence for authors, Jeanne Fredericks, literary agent's job, Michael Larsen, Rebecca Gradinger, Rita Rosenkranz, top agents, TV Platform
My first time on TV, no one told me not to wear busy designs with lots of color. I wore my most stunning spring suit and it danced around the screen hypnotically (and distractingly) when I appeared on ABC World News with Peter Jennings. Of course, I should have asked…or researched. Sigh.
I was never able [...]
Tags: book writing coach, Chris Fulkerson, Christine Fulkerson, dressing for tv, image consultant, Lisa Tener, TV interview, wear on tv, What to wear for TV, writing coaching
Rusty Shelton and the publicists at Phenix & Phenix take a whole day to train new authors for their media interviews and publicity opportunities at the start of every campaign they run. At Harvard, he squeezed much of that media training know-how into an hour, focusing on how to give a great media [...]
Tags: author training, confessions of a former child, contagiously funny, Daniel Tomasulo, Ellen Libby, Ellen Weber Libby, facebook, Favorite Child, former chid, former child, Harvard Medical School, literary publicists, media interviews, media training, Phenix and Phenix, Pubishing Course, Rusty Shelton, Seth Eichler, soundbytes, twitter, Writing Course
I’ve been busy going through all the exciting info gleaned from my three days at Harvard Medical School’s publishing course. I’m planning several blog posts on my private conversations with literary agents and publishers on what they’re looking for, the state of publishing, what authors can do, etc.
In the meantime, here’s a quick post (and [...]
Tags: author platform, book proposal, book publishers, branding, build a case to publish a book, convert website visitors, harvard medical school publishing course, how to write a book, literary agents, state of publishing, website e-mail, Writer's Block, Writing in the Zone
