For the Love of Bringing Books to Life:       Write, Publish and Be Known

Who’s on Your Team?

I recently read Open, Andre Agassi’s autobiography. It’s a great read and I was also struck by how dependent he was on the people on his team. I think that’s true about most successful people–they don’t do it alone. They have great coaches, managers, trainers, strategists, advisers, mentors…
Who are the people on a writer’s team? [...]

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How Important is an Internet Presence? 3 Top Agents Weigh In

A client e-mailed me a couple of days ago suggesting that he didn’t really need an internet section in the promotion plan of his book proposal. “Isn’t that an agent’s job–to publicize my book on the internet?”
No. Book publicity is your job. Both agents and publishers want  close to a sure thing. Your proposal needs [...]

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Authors Need to Social Network; Try a Few Apps

As an author or aspiring author, you need to use social networks to help create your platform and, eventually, promote and sell your books.
Yet, social networks can eat hours or days of your time with little impact. This is because social networks aren’t generally built in a day. If your social network is going to [...]

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They’re Getting Book Deals: Find Out How

I’m going to out and out brag here. July is shaping up to be an exciting month for my clients and we’re celebrating. Want to hear their secrets of success?
First, here’s the good news. In July alone:
- Three of my clients signed contracts and/or received offers from publishers for their books.
- Two other clients are [...]

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Engage Your Fans

In this interconnected world, we’re seeing that authors who engage their readers and create a sense of community can achieve great success, like the phenomenal success of Twilight, due partly to a huge Facebook and social networking fan base.
As you know, my focus as a writing coach is on adult nonfiction. While the ideas I’m [...]

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More from Harvard Course: Giving a Great Media Interview

Rusty Shelton and the publicists at Phenix & Phenix take a whole day to train new authors for their media interviews and publicity opportunities at the start of every campaign they run. At Harvard, he squeezed much of that media training know-how into an hour, focusing on how to give a great media [...]

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Publicity Day 5: Social Media and Beyond: Why You Must Join the Movement and Where to Start

Guest Post by Rusty Shelton, managing director, Phenix & Phenix Literary Publicists
I hope this week’s series on publicity provides you with a new outlook on the publicity process. It doesn’t have to be intimidating–or a black hole you envision at the end of the publishing process.
I realize that many authors would rather write their next [...]

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