Posted September 3rd, 2010 by lisatener
When Linda Joy invited me to become an advisory board member of Aspire Magazine, I got goose bumps. Linda is all about delivering inspiration to women–a mission I could get behind.
Two plus years later, my community has grown significantly, partly through knowing Linda and being part of all that is Aspire magazine [...]
Tags: author platform, book writing, Linda Joy, publishing how-to, publishing memoir, publishing nonfiction, write a book
Posted May 28th, 2010 by lisatener
A good number of my clients come to me with amazing credentials and great ideas, but little platform–they often don’t have a huge mailing list. They don’t necessarily speak to thousands of people dozens of times a year. And they haven’t been on Oprah…yet (a few of my clients have been–but not the majority!).
If they’re [...]
Tags: author platform, book publicity, Craig Malkin, Dan Janal, HARO, PR Leads, publicity
Posted April 20th, 2010 by lisatener
A bit over two weeks ago, I gave a presentation on blogging and social media for authors at Harvard Medical School’s CME Publishing Course. On Friday, I heard a fantastic story from a self-proclaimed “Twitter Resistant” aspiring author who had put my words into action immediately.
Last Friday, Red Sox nutritionist (who also has a private [...]
Tags: author platform, Tara Mardigan, twitter, twitter success story
Posted April 11th, 2010 by lisatener
I just read a linked-in discussion where someone asked for a clearer definition of “platform” and what should go in your promotion plan. I responded to the discussion and then thought it would make a useful blog post.
Your book promotion plan should:
1. Demonstrate that you know your audience and you know where they hang out [...]
Tags: author platform, book promotion plan, book proposal, how to find a publisher, how to get published, promotion plan
Posted March 22nd, 2010 by lisatener
These past few weeks I’ve been preparing for my presentation for Harvard Medical School’s CME publishing course, which begins on Thursday. I’ll address 200 or so aspiring authors on the topic of blogging and social media in the ballroom of the Fairmont Copley Hotel.
The audience will probably include people who belong to twibes and those [...]
Tags: author platform, book publicity, Carrie Beers, harvard medical school publishing course, lean hospitals, mark graban, sara stein md, social media authors, switched at birth, twitter, youtube
Posted September 10th, 2009 by lisatener
I was the first one up in my house this morning. That’s unusual. I bounded out of bed and ran to the computer before anyone could wake up, reflecting on last night’s teleseminar, which I hope you had a chance to hear.
Morgana Rae interviewed me about writing and publishing a book right now in this [...]
Tags: author platform, Danielle Hampson, inspiration, Lisa Almeida, Mastering Your Business, Mind Your Bizness, Morgana Rae, Shine your radiance
Posted August 18th, 2009 by lisatener
I recently spoke with a client who is working hard on growing her following so that she can increase the chances of selling her memoir to a publishing house. I had suggested she contact another client of mine for ideas in her field–the person who had initially put her in touch with me.
This mutual friend [...]
Tags: author platform, book proposal, brand identity, branding, christina katz, evaluate an author platform opportunity, image, psychic, radio opportunity, Radio Publicity
Posted August 7th, 2009 by lisatener
A client e-mailed me a couple of days ago suggesting that he didn’t really need an internet section in the promotion plan of his book proposal. “Isn’t that an agent’s job–to publicize my book on the internet?”
No. Book publicity is your job. Both agents and publishers want close to a sure thing. Your proposal needs [...]
Tags: agent's job, albert lafarge, author platform, Elizabeth Pomada, internet presence for authors, Jeanne Fredericks, literary agent's job, Michael Larsen, Rebecca Gradinger, Rita Rosenkranz, top agents, TV Platform
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author's platform,
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social networking,
writing questions
Posted August 3rd, 2009 by lisatener
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Tags: author platform, book promotion, book promotion plan, book proposal, book-writing questions, creative energy, Dr. Ellen Libby, Dr. Ellen Weber Libby, Dr. Eric Pfeiffer, Ellen Weber Libby, Eric Pfeiffer, how to write a book, Prometheus Books, Sunrise River Press, upcoming book, writing a book
Posted April 24th, 2009 by lisatener
As promised, here’s another important insight from the Harvard Medical School CME publishing course.
I’ll share something Regina Brooks, from Serendipity Literary Agency shared with me. Over dinner at Stephanie’s on Newbury Street, Rusty Shelton, Regina and I discovered just how much we had in common when we all ordered the same [...]
Tags: author platform, book market, book publisher, editors, good writing, harvard medical school publishing course, harvard medical school writing course, Newbury Street Boston, publisher, Regina Brooks, Rusty Shelton, Serendipity Literary Agency, Stephanie's, Stephanie's on Newbury Street
