For the Love of Bringing Books to Life:       Write, Publish and Be Known

Author’s Platform? What’s That and How Do I Get One?

If you’ve spent any time around people in the publishing industry, or attended a conference about getting your nonfiction or how-to book published, you’ve probably heard the term platform. An author’s platform refers to your fan base, and the media vehicles you already use to reach people with your message.
Your internet platform includes your blog, [...]

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Small Publisher or Work on My Platform & Hold Out for the Majors?

What would you do in her shoes? Today I received an e-mail from a client asking me “writing coach” advice. I’ve changed a few details to protect her anonymity. It’s the kind of question you might be asking yourself, even if you don’t have a publisher yet.
“Lisa, I was offered a “direct” publishing contract [...]

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Is it Harder to Sell a Book to Publishers in a Recession?

The unfortunate answer to this question is, “Yes.”  Yet, sometimes, “Obstacles can be turned into opportunities,” as my friend Patricia Raskin is fond of saying.
I sent an e-mail to an agent two days ago for a very exciting how-to book, with a clear audience, from a first time author with some regional (but not national) [...]

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