For the Love of Bringing Books to Life:       Write, Publish and Be Known

What Do Publishers Expect in Your Promotion Plan?

I just read a linked-in discussion where someone asked for a clearer definition of “platform” and what should go in your promotion plan. I responded to the discussion and then thought it would make a useful blog post.
Your book promotion plan should:
1. Demonstrate that you know your audience and you know where they hang out [...]

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Can You Work on Two Books at Once? Is it Wise?

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Good Morning: My Take on Your Chances to Publish

It’s raining and cloudy this morning. I woke up a tad tired. I remember a time I would not have called it a good morning, especially since I planned to take a walk today.
Oh, yeah, I can walk in the rain. I own boots, a rain jacket with a hood, even rain pants. What do [...]

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Are You Writing the Next Blockbuster?

The Wall Street Journal had an interesting article this weekend addressing the huge advances that publishers will pay for a title that goes to auction. Why, in this economy, are they taking such risks? And how can you have it work to your advantage?
Anita Elberse, author of the article and associate professor at the Harvard [...]

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