For the Love of Bringing Books to Life: Write, Publish and Be Known
Lisa Tener: Bring Your Book to Life
Promote Your Page Too
A good number of my clients come to me with amazing credentials and great ideas, but little platform–they often don’t have a huge mailing list. They don’t necessarily speak to thousands of people dozens of times a year. And they haven’t been on Oprah…yet (a few of my clients have been–but not the majority!).
If they’re [...]
Tags: author platform, book publicity, Craig Malkin, Dan Janal, HARO, PR Leads, publicity
These past few weeks I’ve been preparing for my presentation for Harvard Medical School’s CME publishing course, which begins on Thursday. I’ll address 200 or so aspiring authors on the topic of blogging and social media in the ballroom of the Fairmont Copley Hotel.
The audience will probably include people who belong to twibes and those [...]
Tags: author platform, book publicity, Carrie Beers, harvard medical school publishing course, lean hospitals, mark graban, sara stein md, social media authors, switched at birth, twitter, youtube
Guest Post by Rusty Shelton, managing director, Phenix & Phenix Literary Publicists
I hope this week’s series on publicity provides you with a new outlook on the publicity process. It doesn’t have to be intimidating–or a black hole you envision at the end of the publishing process.
I realize that many authors would rather write their next [...]
Tags: blockbuster, book publicity, book website, brand promotion, business week, businessweek, facebook, facebook fans, facebook statistics, facebook strategies, galleycat, green room, mashable, myspace, myspace statistics, myspace strategies, networking, overlook press, PR, publicity week, publishing network, social media, social media strategy, social networking, Stephanie Meyer, twilight, twilight sales, twitter, twitter statistics, twitter strategies, west coast live, Yen Cheong
I’m thrilled with the education in publicity that Rusty and Katie are providing to my blog readers. I have to say that after peeking at Rusty’s planned post for Friday, I am blown away by how much I’m learning about social media and social networking from his post and the articles he links to.
You’re in [...]
Tags: book publicity, Health Communications, literary publicists, phenix & phenix, publicity, publicity case studies
Guest Post by Katie Andrews, project consultant, Phenix & Phenix Literary Publicists
You’ve crafted your picture perfect strategy and it’s time to start contacting the media. Proceed with caution. Contacting media members is a fine art. Let’s talk about how to do it.
I should preface today’s post with a few words of caution. If you [...]
Tags: AP press release, author bio, book publicity, book review, book reviews, broadcast press release, Chicago Tribune, child abuse prevention month, Faithgirlz, father's day, how to write a press release, journalists, Katie Andrews, L.A. Times, literary publicists, media outlets, media pitch, mother's day, Nancy Rue, phenix & phenix, Phenix and Phenix, pitch the media, press kit, press release, producers, publicists, publicity, publicity strategy, smaple media questions, spring break, valentine's day
Guest Post by Katie Andrews, project consultant, Phenix & Phenix Literary Publicists
“Hello, Phenix & Phenix–how can I help you?”
“Hi. My book has been out on the market for a few months and not much is happening—I’m thinking about developing a publicity plan. What should I do?”
Don’t.Be.This.Author.
You’re way too smart to wait until the book [...]
Tags: blog comment, blogger, blogs, book publicist, book publicity, book publicity strategy, build media relationships, Conn and Hal Iggulden, dangerous book for boys, for boys only, Four Wives, how to publicize a book, journalist, Katie Andrews, literary publicists, Marc Aronson, media, media relationships, mommy blogger, phenix & phenix, Phenix and Phenix, publicists, publicity plan, Wendy Walker
Welcome to the first annual Book Publicity Week on Lisa Tener’s blog!
Special guest post by Rusty Shelton, Managing Director, Phenix & Phenix Literary Publicists
When Lisa invited me to guest blog about book publicity, I thought back to five years ago when P&P ran a national publicity campaign for Lisa and her co-authors, Jane Middelton Moz [...]
Tags: author platform, book publicity, book reviews, book sales, booking an interview, literary publicists, phenix & phenix, Phenix and Phenix, platform, Print Publicity, publicity, publicize a book, radio interviews, Radio Publicity, Rusty Shelton, sell books, sound bytes, soundbyte, TV interviews, TV publicity
Looks like next week’s Book Publicity Blog series is creating lots of buzz: thanks to everyone who’s been checking in and spreading the word. I’m blown away by the great content our friends at Phenix & Phenix are providing. And I can’t wait to hear what you end up doing with the information you learn [...]
Tags: book publicity, facebook, media, myspace, radio interviews, social media, sound bytes, TV interviews, twitter
Many of you have asked questions about using social media, Twitter, Facebook and other internet media for creating a powerful author platform and/or publicizing your book successfully.
My friends at Phenix and Phenix Literary Publicists have agreed to guest blog all of next week. These won’t be your typical blog posts, but more like a course:
Detailed [...]
Tags: book publicity, facebook, internet publicity, literary publicist, social media, twitter
I have a great free publicity tip for you today and it can work whether you’re working on creating more of a fan base and platform before your book is even published, or you’re looking to promote your just-published book.
A new client recently called me for help with his book–an MD with prestigious credentials but [...]
Tags: APA, author platform, book publicity, free pr, free publicity, get a publisher, get published, Lisa Sussman, MD, PhD, PR, promote a book, publicity, publish a book, publishing decision, self-publish, traditionally publish, write a book
