Posted August 5th, 2009 by lisatener
As an author or aspiring author, you need to use social networks to help create your platform and, eventually, promote and sell your books.
Yet, social networks can eat hours or days of your time with little impact. This is because social networks aren’t generally built in a day. If your social network is going to [...]
Tags: apps, aspiring author, book promotion, book sales, book writing coach, book writing poll, facebook, facebook apps, favorite apps, linked in apps, linked-in, polls, social media, social networking, twitter
Posted April 23rd, 2009 by lisatener
Rusty Shelton and the publicists at Phenix & Phenix take a whole day to train new authors for their media interviews and publicity opportunities at the start of every campaign they run. At Harvard, he squeezed much of that media training know-how into an hour, focusing on how to give a great media [...]
Tags: author training, confessions of a former child, contagiously funny, Daniel Tomasulo, Ellen Libby, Ellen Weber Libby, facebook, Favorite Child, former chid, former child, Harvard Medical School, literary publicists, media interviews, media training, Phenix and Phenix, Pubishing Course, Rusty Shelton, Seth Eichler, soundbytes, twitter, Writing Course
Filed under:
PR,
Public Relations,
Uncategorized,
Writing,
Writing workshops,
author's platform,
book publicity,
finding an agent,
getting published,
how to get published,
how to write a book,
social networking,
writing courses
Posted February 6th, 2009 by lisatener
Guest Post by Rusty Shelton, managing director, Phenix & Phenix Literary Publicists
I hope this week’s series on publicity provides you with a new outlook on the publicity process. It doesn’t have to be intimidating–or a black hole you envision at the end of the publishing process.
I realize that many authors would rather write their next [...]
Tags: blockbuster, book publicity, book website, brand promotion, business week, businessweek, facebook, facebook fans, facebook statistics, facebook strategies, galleycat, green room, mashable, myspace, myspace statistics, myspace strategies, networking, overlook press, PR, publicity week, publishing network, social media, social media strategy, social networking, Stephanie Meyer, twilight, twilight sales, twitter, twitter statistics, twitter strategies, west coast live, Yen Cheong
Posted January 30th, 2009 by lisatener
Looks like next week’s Book Publicity Blog series is creating lots of buzz: thanks to everyone who’s been checking in and spreading the word. I’m blown away by the great content our friends at Phenix & Phenix are providing. And I can’t wait to hear what you end up doing with the information you learn [...]
Tags: book publicity, facebook, media, myspace, radio interviews, social media, sound bytes, TV interviews, twitter
Posted January 28th, 2009 by lisatener
Many of you have asked questions about using social media, Twitter, Facebook and other internet media for creating a powerful author platform and/or publicizing your book successfully.
My friends at Phenix and Phenix Literary Publicists have agreed to guest blog all of next week. These won’t be your typical blog posts, but more like a course:
Detailed [...]
Tags: book publicity, facebook, internet publicity, literary publicist, social media, twitter
Posted January 17th, 2009 by lisatener
If you’ve spent any time around people in the publishing industry, or attended a conference about getting your nonfiction or how-to book published, you’ve probably heard the term platform. An author’s platform refers to your fan base, and the media vehicles you already use to reach people with your message.
Your internet platform includes your blog, [...]
Tags: articles, author platform, author's platform, build my platform, conferences, facebook, free course, internet, interviews, mailing list, memberships, platform, publicity, what is platform, youtube
