For the Love of Bringing Books to Life:       Write, Publish and Be Known

Bring Your Book to Life

My book writing classes–are back–both LIVE and by teleseminar–and they now include a book concept evaluation, a customized editing plan and feedback on how you can best organize your book coupled with private consultations. I’ve found that the people who make the commitment, make a plan and get support get their books written. The expanded [...]

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Write a Book with Someone Famous?

One of my clients sent me an e-mail tempted to invest $2,700 to $5,500 to be a contributor in a book that would feature articles by three famous authors (I won’t name names here) and a whole bunch of other “investors” who would get their articles published.
The e-mail touts this as a fast way to [...]

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Are You Writing the Next Blockbuster?

The Wall Street Journal had an interesting article this weekend addressing the huge advances that publishers will pay for a title that goes to auction. Why, in this economy, are they taking such risks? And how can you have it work to your advantage?
Anita Elberse, author of the article and associate professor at the Harvard [...]

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Free Publicity to Expand Your Platform or Promote Your Book

I have a great free publicity tip for you today and it can work whether you’re working on creating more of a fan base and platform before your book is even published, or you’re looking to promote your just-published book.
A new client recently called me for help with his book–an MD with prestigious credentials but [...]

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E-books, Websites, Publicity: Answers to John’s Questions

John Perini asked a number of great questions about e-books and publicity as a comment to another post. I am answering them here as a post, because I thought the Write Your Book community might find them enlightening:
1. Do you feel it is OK to write a book for publication as an e-book and if [...]

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Top 10 Reasons to Attend Harvard Medical School’s Publishing Course

I recently received the brochure for the 2009 course, Publishing Books, Memoirs and Other Creative Nonfiction, which is offered March 26-28 at Boston’s Fairmont Copley Hotel. Several of my writing coaching clients have told me they’ll be there. Will you?
Even if you’re not a medical professional or health writer, I can think of a whole [...]

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