Posted April 23rd, 2009 by lisatener
Rusty Shelton and the publicists at Phenix & Phenix take a whole day to train new authors for their media interviews and publicity opportunities at the start of every campaign they run. At Harvard, he squeezed much of that media training know-how into an hour, focusing on how to give a great media [...]
Tags: author training, confessions of a former child, contagiously funny, Daniel Tomasulo, Ellen Libby, Ellen Weber Libby, facebook, Favorite Child, former chid, former child, Harvard Medical School, literary publicists, media interviews, media training, Phenix and Phenix, Pubishing Course, Rusty Shelton, Seth Eichler, soundbytes, twitter, Writing Course
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PR,
Public Relations,
Uncategorized,
Writing,
Writing workshops,
author's platform,
book publicity,
finding an agent,
getting published,
how to get published,
how to write a book,
social networking,
writing courses
Posted February 5th, 2009 by lisatener
Guest Post by Rusty Shelton, managing director, Phenix & Phenix Literary Publicists
There are few things more painful than watching or listening to an interview gone bad. For celebrities, those interviews-gone-wrong become the most famous moments of their careers (Tom Cruise bouncing on Oprah’s couch or staring down Matt Lauer).
For unknown or up-and-coming authors, a bad [...]
Tags: Christian Science Monitor, CNN Live, Disposable Male, Fox News, Larry King Live, literary publicists, Logged On and Tuned Out, Matt Lauer, media interview, media tips, media training, Montel Williams, Oprah's couch, phenix & phenix, Phenix and Phenix, Philip Carlo, pre-interview, publicist, publisher, Rusty Shelton, talk show host, The Ice Man, The Montel Williams Show, Tom Cruise, Vicki Courtney
Posted February 5th, 2009 by lisatener
I’m thrilled with the education in publicity that Rusty and Katie are providing to my blog readers. I have to say that after peeking at Rusty’s planned post for Friday, I am blown away by how much I’m learning about social media and social networking from his post and the articles he links to.
You’re in [...]
Tags: book publicity, Health Communications, literary publicists, phenix & phenix, publicity, publicity case studies
Posted February 4th, 2009 by lisatener
Guest Post by Katie Andrews, project consultant, Phenix & Phenix Literary Publicists
You’ve crafted your picture perfect strategy and it’s time to start contacting the media. Proceed with caution. Contacting media members is a fine art. Let’s talk about how to do it.
I should preface today’s post with a few words of caution. If you [...]
Tags: AP press release, author bio, book publicity, book review, book reviews, broadcast press release, Chicago Tribune, child abuse prevention month, Faithgirlz, father's day, how to write a press release, journalists, Katie Andrews, L.A. Times, literary publicists, media outlets, media pitch, mother's day, Nancy Rue, phenix & phenix, Phenix and Phenix, pitch the media, press kit, press release, producers, publicists, publicity, publicity strategy, smaple media questions, spring break, valentine's day
Posted February 3rd, 2009 by lisatener
Guest Post by Katie Andrews, project consultant, Phenix & Phenix Literary Publicists
“Hello, Phenix & Phenix–how can I help you?”
“Hi. My book has been out on the market for a few months and not much is happening—I’m thinking about developing a publicity plan. What should I do?”
Don’t.Be.This.Author.
You’re way too smart to wait until the book [...]
Tags: blog comment, blogger, blogs, book publicist, book publicity, book publicity strategy, build media relationships, Conn and Hal Iggulden, dangerous book for boys, for boys only, Four Wives, how to publicize a book, journalist, Katie Andrews, literary publicists, Marc Aronson, media, media relationships, mommy blogger, phenix & phenix, Phenix and Phenix, publicists, publicity plan, Wendy Walker
Posted February 2nd, 2009 by lisatener
Welcome to the first annual Book Publicity Week on Lisa Tener’s blog!
Special guest post by Rusty Shelton, Managing Director, Phenix & Phenix Literary Publicists
When Lisa invited me to guest blog about book publicity, I thought back to five years ago when P&P ran a national publicity campaign for Lisa and her co-authors, Jane Middelton Moz [...]
Tags: author platform, book publicity, book reviews, book sales, booking an interview, literary publicists, phenix & phenix, Phenix and Phenix, platform, Print Publicity, publicity, publicize a book, radio interviews, Radio Publicity, Rusty Shelton, sell books, sound bytes, soundbyte, TV interviews, TV publicity
