Marketing Your Book
An essential activity for successful publishing
After writing a book, you may invest a great deal of time and money on editing, publishing, publicity, travel and more. It could be the best investment of your life—or the worst. “I love to help emerging authors develop their business plan and market themselves effectively,” Lisa says. Having someone like Lisa on your team can help you:
- Create a powerful business plan
- Monetize your offerings, beyond your book
- Develop a consulting practice
- Expand your public speaking career
Lisa received her master’s and bachelor’s in management from MIT’s Sloan School of Management. She created dramatic growth in a non-profit organization that she ran for ten years and today, she is a successful entrepreneur who has been quoted in USA Weekend, Glamour, Body and Soul, The Boston Globe, and many other magazines and newspapers. Lisa has appeared on ABC World News with Peter Jennings, PBS TV, the Hallmark Channel and other TV. She brings a breadth of experience to helping you develop your successful market.
Getting Published Requires an Innovative Marketing Strategy
Lisa will share her expertise as a writing coach and help you create a marketing strategy that will reach the right literary agents and publishers. She can also introduce you to experts who will help you:
- Publish your article in local, regional and national magazines
- Broaden your internet presence
- Expand your mailing lists
- Get publicity on TV, radio, magazines and newspapers
- Develop your own radio show and podcasts
As a graduate of MIT's Sloan School of Management, a former nonprofit executive director and an entrepreneur, Lisa has extensive experience in helping aspiring authors plan their author debut and book promotion as part of their larger business strategy.
Contact Lisa to find out how she can help you market your book and/or develop your marketing and business strategy.
“I first hired Lisa to write copy for my web site. She was so terrific that she soon became a trusted source for brainstorming and editing all my marketing materials. She has terrific instincts for finding just the right words. It’s like having my own in-house copy department. I now have a fabulous website, marketing materials, presentations and business proposals. Working with Lisa is a true partnership.”
- Teri Scheinzeit, Executive Business Coach
“
Lisa crafted a press release about my book which landed me coverage in the Sunday Lifestyle section of the Providence Journal. Her invaluable marketing guidance helped jumpstart my publicity campaign which resulted in a strong internet presence, more readership, increased website traffic, and even a personal note from a US senator!”
- Marna Krajeski, author of Household Baggage
