For the Love of Bringing Books to Life: Write, Publish, and Be Known
Publicity and Author Platform on a Shoestring: A Frugal Tip for for Free PR
Publicity–or–PR can be incredibly expensive–and sometimes you hit the jackpot, but other times clients can be left holding the bag wondering just where all that money they invested went and what they accomplished. So, I’m always looking for new ideas for free or frugal PR. Here’s one I came up with for the cost of a poster board and the wear and tear on a magic marker: I was speaking to a literary agent colleague about the book proposal of an author I’m working with and the agent asked if we can send a sample chapter and mini proposal before[...]
A Brilliant Book Launch: A Case Study and Interview with Amy O’Brien
Bring Your Book to Life Graduate Amy O’Brien recently sent me a terrific invitation to join her creatively done book launch for her second book, Star in Your Own Life Story. Of course, my immediate reaction was to ask her if I could share it with my blog community. I invite you to read this post, but also watch her launch invitation video. And, of course, if you really want to experience a powerful book launch personally, join the launch as an affiliate partner and get a real feel for it. As usual, feel free to ask any questions of Amy[...]
Publishing Beyond Your Wildest Dreams: An Interview with Carrie Barron
As we near the date of Harvard Medical School’s CME Publishing Course (March 14 – 16), I’m excited about seeing colleagues again and even meeting some of my current clients whom I have not yet met in person. I recommend the course to almost anyone writing a book about health or well being—it’s a fabulous place to meet agents and publishers—and to learn so much about the publishing industry in a short period of time. Authors get feedback about their book ideas—and often end up with a much better sense of both what their book is (what I call the[...]
Publishing Tips from a Top Literary Agent: An Interview with Regina Brooks
Not long ago, participants in my Bring Your Book to Life Program had the opportunity to ask questions and get answers from a wonderful literary agent and author, my friend, Regina Brooks. Not only did Regina provide insight and insider information about the publishing industry, but she gave special insights into writing and publishing a memoir. As co-author of You Should Really Write a Book: How to Write, Sell and Market Your Memoir, Regina provided advice that I know you’ll want to hear. [And you can win a copy of her book--read on] Rachel Horwitz has generously transcribed our class[...]
Interview with Juan O’Callahan
I met Juan O’Callahan this past June at the University of Rhode Island’s Ocean State Summer Writers Conference and provided editing and advice over the next few months. When he self-published his excellent book, Wellness for Super-Seniors: How to Support Your Parents’ Health & Happiness & Help Them Live Longer, Better, I asked if he had advice to share with authors. Lisa: Can you share with blog readers how you started with the idea for Wellness for Super Seniors? Juan: I started out producing a manual for the wellness for elderly seniors –people over 75–consisting of exercises and nutrition practices that[...]
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