For the Love of Bringing Books to Life: Write, Publish, and Be Known
How to Make the Most of VIP Encounters (Hint: Social Media)
One of my Bring Your Book to Life students e-mailed me to say that she would be meeting a VIP in the medical world in a few short weeks at a networking luncheon through her husband’s business. She asked how to best approach him. A foreword or even a blurb from him would be a real coup. And perhaps he might offer advice on the book publishing and promotion front. In the old days, she’d probably have to wait until the event to introduce herself, but nowadays we can connect easily and become part of someone’s community at the click[...]
Twitter Success Story from Harvard: 2 Weeks Tweeting & 4 New Clients!
A bit over two weeks ago, I gave a presentation on blogging and social media for authors at Harvard Medical School’s CME Publishing Course. On Friday, I heard a fantastic story from a self-proclaimed “Twitter Resistant” aspiring author who had put my words into action immediately. Last Friday, Red Sox nutritionist (who also has a private practice) Tara Mardigan shared that she felt overwhelmed at the idea of blogging and tweeting, “But if I need to do it to get a book deal, I will.” On the way home from the Harvard course, she stopped by the Mac store and[...]
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