SEO for Authors: How to Rank Higher on Google


SEO: Search Engine Optimization. In English? Having your website or book show up when someone Googles a term related to your book or business. Well, it’s a little more than that, too, as Ian Garlic will tell you. As a writer and writing coach, I know firsthand how important SEO is for being found by clients. And as an author, good SEO can help you sell many more books. Most authors don’t do a great job of SEO and their websites are not necessarily found that often by potential readers or potential clients. After meeting Ian Garlic when he joined…  Read more

How to Come up With a Book Title that Sizzles

An example of a one-word title for a memoir by Bring Your Book to Life graduate Kimber Simpkins (the book won a Nautilus Award in 2014 and was picked up by a traditional publisher).

It’s always exciting to help a client come up with a great book title. I still remember the conversation where I suggested The Creativity Cure to Carrie Barron. The title came from listening to Carrie talk about the work she does with her clients, the problems they have, the promise, benefits and results they are seeking. I heard two things in listening to Carrie: a) Creativity was the method by which she helped people  and b) the people she helped were depressed, anxious and unhappy. The Creativity Cure spoke to the audience and offered a solution to their problem–a potential cure,…  Read more

How to Sell More Books Through Niche Media

If you’re the author of a business book, you may long to be quoted in the Wall Street Journal or Financial Times or Fast Company. Being quoted in a big, national news source is always good for a book and its author, but the truth is, you may sell way more books by being quoted in a media outlet that only your readers have heard of. I’d never heard of, yet that is the real estate equivalent of Bloomberg News for business. For Cathy Turney, author of Laugh Your Way to Real Estate Sales Success, Inman reaches the specific…  Read more

Top Book Writing and Publishing Posts of 2014

As we look back on 2014 with gratitude, I thought I’d share some of my own top posts of 2014 along with some of the most helpful book writing and publishing posts from other experts in the field that will help you with many aspects of writing and publishing a book. Thanks to Mike Larsen, Jane Friedman, Michael Hyatt, Shelton Interactive, Nancy Tierney, Rachel Vane and Chris Freese for the informative posts I refer to here. Writing If you’ve done any work with me, you know that I love to help authors connect to their muse–for inspiration, to write with…  Read more

Are You Missing Out on Magic?


I saw Camelot with my eight-year-old son today. Before we left the house, he whined, screamed, begged, pleaded, screamed some more. He tried guilt. He told me flat out he wouldn’t go. Some part of me wanted to crawl back into bed with a novel and say “forget it.” Was it really worth this battle? But I do love Camelot. And the tickets weren’t cheap. And I thought he’d probably love it. The fight just felt so hard though–the shouting, the tears. But, damn, those tickets were expensive. So, I stuck it out, promised chocolate in the car, told him…  Read more

Should an Author Create a New Website for a Book?

book writing coach lisa tener

Once in a while, an author sends me a link to a new website for a book they’re creating. I’m writing this post to help you avoid that mistake. There was a time four or five years ago when the thinking was that every book should have its own website. Maybe it worked back then. It doesn’t work now and here’s why: 1.Search Engines like Google reward you for content: the more relevant content you have on your site, the higher up your website (and individual pages) will show up in searches done by potential visitors. The higher up you…  Read more

Choosing a Literary Agent

Choosing a literary agent is an important decision for any author who plans to traditionally publish, yet many authors find this challenging. The three basic phases to choosing a literary agent are: Phase 1: Identify appropriate agents. Phase 2: Query these agents (only when you have your book proposal completely polished and ready to go, though). Phase 3: Choose a literary agent who is the optimal match for you and your book. In this post, we focus on the third phase—assuming you have offers and are trying to decide who is your optimal literary agent to work with. For phase…  Read more

Writing Prompts, Gratitude and Thanksgiving Transformation

Just a few weeks ago, we still had blackberries and raspberries ripening in our garden--grateful for the bounty!

Every year, I send an e-mail around Thanksgiving Day that starts with thanking you for being part of my community and supporting me in doing work that is so fulfilling—helping people bring their books to life. Well, of course, I want to thank you once again. I also wondered about how I can thank you in a way that’s particularly meaningful and helpful to you. I figured one of the best gifts I could give you is to get you writing. So, here are a few writing prompts—choose one that inspires and write! List 25 gifts you’re thankful for. Include…  Read more

Author Resource Hunt : Congratulations to Our Winners

author resource hunt

Thanks to all who played the author resource hunt. I enjoyed hearing from participants that you found helpful information, inspiration, motivation and more. I was inspired by all your sharing–from writing breakthroughs to tips to captions and blog post ideas. I invite you to share your biggest takeaway and any commitment you are making as a result of the hunt (for example, “Connect with my muse daily during meditation”). Congrats to all the daily prizewinners. Our official prize winners for the final 3 prizes are: First Prize: Leena • Free download of Inspiration to Author – A complete roadmap to…  Read more

Author Resource Hunt, Day 4: Getting Published and Book Proposals

author resource hunt

Imagine signing a book deal with a publishing house! There is still plenty of opportunity for first time authors who take the time to learn the expectations of the marketplace. Yet, those who don’t learn the rules can decrease their chances of getting published or make success take much longer than it needs to. Your first tip: Study the requirements and expectations that agents and publishers have for a quality book proposal. This blog is full of many detailed posts about writing book proposals successfully. Use the “search” function to the right to read several of these posts. Point Value…  Read more