Getting a Great Foreword for Your Book: Why, How and Whom

Getting a Great Foreword for Your Book: Why, How and Whom

Not all books have forewords and not all need them. But the right person to write your foreword can help sell your book. In addition, some of the information below can apply to getting a great blurb. What does your foreword (and the writer of your foreword) accomplish?

1. Your foreword establishes your credibility. The writer might mention how she knows you. She can establish your expertise in the area. In addition, if she is seen as an expert in the field, her credentials may rub off on you.

2. A good foreword motivates readers to read the book: the foreword writer may discuss what problems your book helps solve, how you helped him or her, how you’ve helped other people and the benefits and results readers may gain from reading your book.

3. Fans of the foreword writer may even buy your book based on that connection. It’s true. If the foreword writer is a celebrity, their endorsement can sell books.

So, whom should you ask to write a foreword?

  • A household name is always great as it can draw readership, as long as the link is clear. Either the person should be an expert in the field that the book covers, or the person should be someone that your core readers tend to highly respect or wish to emulate. For instance, Deepak Chopra might be a powerful choice for any kind of self-help book, even if his expertise is not the particular area you are writing about.

Other possibilities are:

  • A person who is well known to your readers, even if not to the rest of the world
  • A person who has powerful credentials in your field, such as the president of a national organization related to your book’s topic. In this case, be sure to include the person’s title or credentials next to their name.

How do you ensure the person writes something on target? It’s perfectly reasonable—once they say “yes”—to send a note thanking them and asking them to touch upon these things, for example:

  • How we met/how you know me
  • Why you think the book will help others
  • Sharing the story of the client you sent me whom I helped with xyz
  • Can you also share these particular credentials and skills of mine?

This kind of polite outlining will actually save the person time.

Many people are happy to write a foreword as it reinforces the idea that they are an expert in the field and/or provides free publicity to them. Occasionally, someone very famous will ask to be paid to write the foreword. This is not uncommon and you can decide whether or not it’s worth the endorsement but it may well be.

Lisa Tener is a book writing coach and book proposal coach. She offers book writing classes through teleseminars and in Narragansett RI. Visit her website at www.LisaTener.com.

This article may be reprinted only if you include the information on Lisa Tener, as well as this sentence you are currently reading and the copyright below.

©2010 Lisa Tener

Comments are closed.

  • Deb Scott (Testimonial Shot) Won 5 National Book Awards
    Not only did Lisa Tener help make my dream come true, The Sky is Green and The Grass is Blue, was the proud recipient of four National Book Awards for Best in Motivation, Inspiration and [...]
  • dr-barron 6-Figure Contract with Scribner
    Meeting Lisa Tener at Harvard Medical School’s publishing course changed my life. I was struck by Lisa’s ability to bring out our creativity and at the same time how well she understood the business end of [...]
    • testimonial credits:

      Carrie Barron, MD, co-author with Alton Barron, MD; Book title is under wraps. The book is being published by Charles Scribner’s Sons

  • anne-burnette Wrote 3 Chapters in a Week; Book Deal in 6 Months
    “I thought about writing a book for 17 years, but I struggled to tell my story. In January 2010, I started Bring Your Book to Life. On the drive home, the ideas came so fast, [...]
    • testimonial credits:

      Anne Burnett (Author of Step Ahead of Autism forthcoming from Sunrise River Press).

  • vint-virga Signed with Random House
    “Lisa helped me fine-tune my book proposal and cultivate my style and voice as a writer. She knows what agents and publishers are looking for. She understands what readers desire and has a strong, instinctive [...]
    • testimonial credits: Vint Virga, DVM, DACVB, author of The Soul of All Living Creatures (Broadway Books / Random House, Summer 2011)
  • tara-roth Lisa Attracted Record Crowds
    “Lisa Tener is an animated and informative speaker. She has been our keynote speaker twice and both meetings attracted record crowds. She drew people from the surrounding states. They knew, as I do, that a [...]
    • testimonial credits: Tara C. Roth, Founding Director, New England Holistic Chamber of Commerce