Tag Archives: author platform
Publicity and Author Platform on a Shoestring: A Frugal Tip for for Free PR
Publicity–or–PR can be incredibly expensive–and sometimes you hit the jackpot, but other times clients can be left holding the bag wondering just where all that money they invested went and what they accomplished. So, I’m always looking for new ideas for free or frugal PR. Here’s one I came up with for the cost of a poster board and the wear and tear on a magic marker: I was speaking to a literary agent colleague about the book proposal of an author I’m working with and the agent asked if we can send a sample chapter and mini proposal before[...]
No Book Clarity? No Audience? No Platform? Do Not Overlook Your Gifts!
A strong theme this week has been clients bemoaning their lack of… * Platform * A catchy title * Clarity on tone or direction …only to realize the incredible potential that lay beneath the surface—and in each case, the amazing foundation they had in place to build upon: * The client who bemoaned she had no platform and sent me a mock up for a website unlikely to draw many fans due to a lack of focus: I discovered that she had a 20,000 person mailing list for her “other business” and pointed out a way to merge an event[...]
Blogging Tips for Authors: How to Use Photos on a Blog
Guest post by Rachel Horwitz Lisa is a big proponent of blogging for authors. Blogging helps you build a following, engage with your readers—making them loyal and supportive–and it’s a great way to improve your SEO for your entire website and get more visitors. Lisa’s even had a client contacted by a top 10 publisher just because they saw his blog! Here’s a tip for increasing readership and viewers: Add pictures to your posts. Pictures help readers connect with your written content instantly. A picture can be bright and eye catching or can be more topical picture to help readers[...]
Preparing for Harvard Medical School’s CME Publishing Course
As I go over my notes for “Writing for Your Reader: How to Write a Smart, Compelling, Enlightening Page Turner,” a workshop I’ll be delivering Saturday, along with Martha Murphy, as part of Harvard Medical School’s CME Publishing Course, I’m getting excited. The 3-day course is always filled with exciting book ideas, brilliant physicians and medical professionals, talented agents, publishers and others in the publishing industry. The course Director, Julie Silver, MD, varies the presentations each year–there will certainly be some new perspectives and interesting discourse. I’m looking forward to connecting with colleagues, including Rusty Shelton, whose talented team at[...]
Why I Love Teleseminars to Help Authors Grow Their Platform
As authors, we all need to build our platforms. Why not make great money and help people go deeper with our offerings in the process? One of my clients who’d been hot and cold about offering teleseminars said she finally got it yesterday. “Tell me more about teleseminars. I think I could earn that same six figure income I’m being offered–or something quite comfortable–on my own if I do this right. And I like that I’d be helping people go deeper with the message in my book–really support them. And I’d have a flexible schedule, free time with my kids…”[...]
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