New Program: Get Your Writing Done: Starts 11/12!

Book Publicity Week Official Schedule: Feb. 2- 6

Looks like next week’s Book Publicity Blog series is creating lots of  buzz: thanks to everyone who’s been checking in and spreading the word. I’m blown away by the great content our friends at Phenix & Phenix are providing. And I can’t wait to hear what you end up doing with the information you learn from next week’s series. I expect to hear many success stories!

Here’s what’s in store for you next week, starting Monday February 2: A virtual course on book publicity. Each blog post will include links to additional material including quizzes, tip lists, video, and/or additional articles.

Monday: Why Publicity Is Your New Best Friend

– 5 reasons publicity is critical to your career as an author
– Pros and Cons of each media format
– Extra credit: A three part series prepping you for talk shows

Tuesday: The Publicity 411: What to know before getting started

– How to develop a cohesive publicity strategy
– Why it is important to build your platform beyond the book
– Extra credit: Your media relationships: publicity from the media’s perspective

Wednesday: Pitches and press releases: How to get the word out about your book

– The anatomy of a press kit
– How to craft a pitch for various types of media
– Extra credit: Honing your media instincts

Thursday: Avoiding foot-in-mouth moments: How to rock your interviews

– Do’s and Don’ts for each media format
– Examples of media breeding more media thanks to great author interviews
– Extra credit: The art of the pre-interview

Friday: Social Media and Beyond: Why you must join the movement and where to start

– What is social media and where do I start?
– Twitter, Facebook, MySpace and beyond
– Extra credit: Video killed the radio star (and created the book star) and What authors can learn from band promotion (hint: social media!)

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Lisa Tener

Lisa Tener is an award-winning book writing coach who assists writers in all aspects of the writing process—from writing a book proposal and getting published to finding one’s creative voice. Her clients have appeared on The Oprah Winfrey Show, CBS Early Show, The Montel Williams Show, CNN, Fox News, New Morning and much more. They blog on sites like The Huffington Post, Psychology Today and WebMD.

Reader Interactions

Comments

  1. Pat Hastings says

    Hi Lisa, great information today. I read the article on networking. I totally agree with giving your book away for free. I have been doing just that and cultivating wonderful friendships and they in turn tell so many others about you and your book.

    Look forward to the rest of the week, Blessings Pat

  2. lisatener says

    Thanks, Pat. You’ve been doing an awesome job of getting the word out there–an inspiration to many of my newsletter readers who see you on another radio or tv show every week!
    Lisa

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