In our first book proposal class I suggested that those who already served a clear market (like Bonnie Leonard, a midlife women’s coach) probably knew much about their market from looking at their clients, but for others, a trip to the local book store might offer an enlightening opportunity to learn about their potential readers through the power of observation.
Tara Mardigan took up the challenge. In last week’s session, she shared about her trip to the diet section of Borders in Copley Square. She started sifting through books and then sat on a bench to listen and observe her potential readers in action.
“A woman in her late twenties said aloud to her friend, ‘Oh, I like that this book has recipes but there’s no way I’d have any of these ingredients in the house.'”
“A forty-five-year-old man told his girlfriend, ‘I just want to have permission to eat the stuff I want. Can any of these books help with that?'”
Want to learn more about your readers to clarify your book concept and to write the “Markets for the Book” section of your book proposal? Head to the book store.