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Can You Write the Wrong Book?

Your Book Writing Coach

Is it possible to write the wrong book? Yes. You may write a book that:

Doesn’t meet your goals for sales, impact or results (the results it gets for you, your business or your readers)

Doesn’t speak to the audience and meet them where they are. Maybe it’s too technical, speaks the wrong language (sports metaphors for women artists) or assumes a common experience or belief system that isn’t accurate.

Is hard to follow or doesn’t flow well.

Loses your readers’ interest.

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Or a number of other issues. Avoid this unnecessarily sorry fate  by thinking clearly through your book concept from the beginning: clarifying who your audience is and what they want (not what you think they need), then matching your content, tone, table of contents, features, etc. to that specific audience. And, of course, polish your book to perfection.

How to clarify your book concept? Join me and Linda Joy on February 2 for Birth Your Book: From Inspiration to Published Author to learn more tips for clarifying what your book is (and isn’t), who it’s for and how it will captivate your readers.

The view from my book writing classes and Feb. 4 Open House

And if you’re in New England, you can follow the teleseminar by coming to my open house / introductory program in Narragansett, RI on Feb. 4. E-mail me to RSVP and for directions.

And, as always, feel free to ask questions here on the this blog.

Lisa Tener

Lisa Tener is an award-winning book writing coach who assists writers in all aspects of the writing process—from writing a book proposal and getting published to finding one’s creative voice. Her clients have appeared on The Oprah Winfrey Show, CBS Early Show, The Montel Williams Show, CNN, Fox News, New Morning and much more. They blog on sites like The Huffington Post, Psychology Today and WebMD.

Reader Interactions


  1. Abdulrazaq says

    Dear Lisa
    you was said in this lesson can doing map or outline for book that which want writing it.
    you known there are many kinds of book such as Scientific, literary, historical, novel.
    each one have own compositions.
    especially novel or story writer is unable to put an action plan map As for the other books.
    my question is when want writing novel how do map of it?
    best regards

    Abdulrazaq Aljobori

    • Lisa Tener says

      Novels are not my area of expertise, but you can fine good books on writing novels. There are many different theories on whether or not to outline. The Secret Life of Bees is a great example of a book that evolved from a short story and just a scene. What’s your intuition on your book?

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