My fabulous Virtual Assistant Geri Lafferty told me to snag my Amazon Central Author Page a few weeks ago. Last night, my husband, Tom,an expert on SEO (search engine optimization) and Google searches echoed her suggestion. Tom often tells me what to do–and his advice works–I usually come up first and second place for searches on “writing coach,” “book writing coach” and “book proposal coach” on Google. I finally hopped to it, staying up past midnight to complete it.
No. That’s not because it was complicated at all. It’s because I started on the project around 11:30 pm and couldn’t figure out my RSS feed blog address (I finally got smart, e-mailed my web guy at BoomTown Internet and heard back first thing this morning) !
It will take you anywhere from 15 – 45 minutes, depending on whether you already have a bio you like. You can import your twitter feeds, blog posts, upcoming events and even videos (that’s the part I still need to complete).
Yes, any links are “No Follow” which means you may not get credit with Google for them but here are 3 reasons to do it anyway:
1. Amazon Author Central provides sales data for your book(s) from Bookscan. Okay, this is huge. When distributors stopped making sales data available to authors a few years back it meant that the only data you got was from your publisher. Have you ever tried to read a publisher’s report? Confusing, and not terribly detailed. In contrast, Amazon Author Central provides sales data over a period of time, by geography and Amazon ranking. While Bookscan data does not reflect all sales, it includes about 75% or more. This is awesome.
2. The Internet rewards those who reach out to their tribe (readers) wherever their tribe hangs out. If your tribe hangs out at Amazon, you want a presence and you want to be approachable and interactive. And does your audience hang out at Amazon? I should hope so, if you want them to buy your book.
3. You can offer several ways for new readers and existing fans to interact with you, meeting their specific needs and interests: blog, twitter feeds, videos, etc. You can even start a discussion with your readers.
Sold? Check out my Author Central Page to see how I did it. (and please give me a like while you’re there). Then, start your Amazon Author Central Page today and set it up with your bio, book(s), photo, twitter and blog feeds, etc. and tell me what you like most about it. Share your link here as well, so we can look you up and like you!