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Guest post by Rachel Horwitz
Lisa is a big proponent of blogging for authors. Blogging helps you build a following, engage with your readers—making them loyal and supportive–and it’s a great way to improve your SEO for your entire website and get more visitors.
Lisa’s even had a client contacted by a top 10 publisher just because they saw his blog!
Here’s a tip for increasing readership and viewers: Add pictures to your posts.
Pictures help readers connect with your written content instantly. A picture can be bright and eye catching or can be more topical picture to help readers them understand the subject matter. People love pictures. Here are some tips about how to get the most from your images:
Photos send you on the fast track to gaining more blog followers and increasing your traffic. Returning blog readers will be continuously engaged by the visual content and new blog visitors will stick to your page and possibly even subscribe to your posts if your visual content draws their interest.
The more photos in your blog post that are relevant, interesting and can make your audience smile, the better.
On a related subject, gifs or short and snappy videos can also help convey your message to readers in a way that they can understand faster than reading through your post. Gifs are a short clip of an image that replays, whereas videos can be used as a call to action.
Any subject can be sparked to life by images, and for any author with a blog, adding and using visual content will grow the reach, virality and popularity of your blog.
Here are some incredible stats courtesy of Hubspot:
Ask your questions about blogging here or share your own experience of using images in your blog posts.