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Clarifying target market will help you write a book that resonates for your readers—from the title and subtitle to the tone, content, features and structure. With this clarity, your readers can realize, “This book is for me! It’s just what I’m looking for.”
Without such clarity, your book is more likely to get lost in the general noise of publishing, or just not resonate for book buyers (think, too general and not targeted).
Clarifying a target market also makes it much easier to market your book. Without a clear market (or markets) it’s hard to know where to reach your readers—what social media platforms, what radio or TV shows to target, what blogs, etc.
To clarify target market, ask yourself:
1) Who am I most drawn to help or work with?
2) Who is most drawn to me (if you have a business) or who would most likely benefit from what I want to write about?
3) What are my goals and vision for this project?
4) Is there a niche group that is under-served by the books currently out on my topic?
5) Is there a demographic or sub-group that is particularly in need—or desperate—for the information I have to offer?
These questions will start to help you determine target market.
6) Blogging can help you get clearer on target market, especially if you invite comments from readers and get to know more about them.
7) Researching market size will help you determine the potential for book sales—numbers that are especially important to agents and publishers. Try census data, professional associations and internet searches as a starting point.
9) Send out a survey to the people on your mailing list or blog. Ask them more about themselves and what they are looking for in a book on your topic. I use Survey Monkey (it’s free!) but there are lots of good options out there.
For additional information on clarifying target market, read this post where I share whether to target a niche market or a broad market for a book.
Get Clear On Your Book Concept: If you are looking for guidance on clarifying your book concept—vision, goals, markets, features, tone and structure for your book—I highly recommend my $97 self-study program, Quick Start to Kick Start Your Book, as an excellent starting place. I continue to hear from authors who felt they ended up with a much better book—and easier, quicker process, because of this course.
Write a Winning Book Proposal: If you’re working on a book proposal, email me for access to the course materials and recordings from Fast Track Your Book Proposal at a substantially reduced rate from the once-a-year course. My insider tips can make your book proposal stand out and much more convincing to busy—and picky—agents and publishers.