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Quick Tip for Holiday Book Sales!

book cover karin esterhammer
Karin Esterhammer was also named Erma Bombeck Humor Writer of the Month by University of Dayton for her book which came out in July!

Here’s my tip for holiday book sales, inspired by my client Karin Esterhammer:

Karin just received an email from her publisher to tell her that her book So Happiness To Meet You: Foolishly, Blissfully Stranded in Vietnam was featured in Fodor’s 2017 Holiday Gift Guide.

Karin’s humorous and heartwarming memoir appeared on a list alongside 16 other great books by celebrated authors including J.M. Coetzee, John Hodgman, Salman Rushdie and Douglas Preston. What exciting company!

If you’re a published author, think about niche markets that may be a good fit for your book. Are there online giving guides that may be a good fit? Or are there bloggers who reach your audience and who might publish a blog post or author interview in time for the holidays?

Perhaps you can even blog a gift guide of your own, highlighting other complementary books and/or products to yours, as well as your own book as a great holiday gift. Here’s the holiday book-giving guide I created last year.

I did love Karin’s book and bought several copies as gifts. If you have anyone in your life who loves a good travel memoir with a dose of humor, you’ll want to check it out here.


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Lisa Tener

Lisa Tener is an award-winning book writing coach who assists writers in all aspects of the writing process—from writing a book proposal and getting published to finding one’s creative voice. Her clients have appeared on The Oprah Winfrey Show, CBS Early Show, The Montel Williams Show, CNN, Fox News, New Morning and much more. They blog on sites like The Huffington Post, Psychology Today and WebMD.

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