From Blogger to Book Deal: An Interview with Psychology Today Blogger Dr. Craig Malkin
Aspiring Author to Blogger to Book Deal to Author One of my favorite blogger/authors is Dr. Craig Malkin. When we first met at Harvard Medical School’s CME publishing course, Dr. Malkin had impressive credentials, yet quite a modest reach. Mostly through blogging, he grew his author platform to where a publisher approached him to publish his first book. Here are Dr. Malkin’s story, advice and tips—for bloggers and those considering the idea. How to Pitch Your Blog Lisa: Were you blogging when we first met? Craig: I wasn’t blogging we first met and I was terrified of it. The thought of sharing my… Read more
9 Reasons for Authors to Start Blogging
Yes, Start Blogging! One of my top tips for aspiring authors is to start blogging. Many of my clients who are now successful–and even celebrated–bloggers had never blogged before. In fact, quite a number didn’t even read blogs. Yet, time and again, these same clients have found blogging to be enjoyable, exciting, mind-opening, lucrative and even life-changing. Some have gotten book deals through blogging. Some have landed interviews with Forbes, NPR or Men’s Health, to name a few. And, well, here are… 9 Reasons for You to Consider Blogging: Blogging helps you get clearer on your readership–who you are here to serve and… Read more
How Psychiatrist Jon Lieff Turned an Interest in Cellular Intelligence into Award-Winning Blogging!
As you may know, blogging is one of my favorite platform building strategies for authors. Blogging helps you develop relationships with your readers, gain clarity about your ideas, get found on Google and more things you can read about in my recent post: 10 Reasons Authors Should Blog. Many of my clients have had great success with blogging. Jonathan Lieff, MD is someone I met at Harvard Medical School’s CME publishing course several years ago when he began working on a book about the ways that cells communicate in the human body. When he hired me to help him with… Read more
Social Media for Authors: How to Use Twitter, Goodreads and Guest Blogging to Reach Readers and Fuel Book Sales
This week, on this book writing blog, we’ve created a 3-day crash course in social media: Social Media Week for Authors. Whether your book is already out there or you are just getting started, engaging on social media will help you tremendously. I’ve shared interviews with three of my favorite Digital Media Gurus: Rusty Shelton, Frances Caballo and Sara Pence. All three of these folks have helped me and many of my clients to develop an engaged community, sell books (as well as other programs) and make a difference with your message! And the response has been exciting. Readers have asked terrific… Read more
How to Guest Blog Successfully: An Interview with Sara Pence
In our third lesson of Social Media for Authors Week you’ll learn how to guest blog (pitching and writing one!)–and why guest blogging is such a valuable skill/strategy for an author. I first met Sara Pence when working with Shelton Interactive, now Advantage Media, on a campaign for platform building. I wanted to raise my visibility in the field and my media page looked outdated. It was time for some outreach. Sara helped me come up with terrific strategies and ideas for guest blog posts, which she successfully pitched. I even landed my dream post—with Writers Digest—12 Workplace Skills to Apply… Read more
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