Book Writing Tips: 9 Keys to Clarifying Target Market
Clarifying target market will help you write a book that resonates for your readers—from the title and subtitle to the tone, content, features and structure. With this clarity, your readers can realize, “This book is for me! It’s just what I’m looking for.” Without such clarity, your book is more likely to get lost in the general noise of publishing, or just not resonate for book buyers (think, too general and not targeted). Clarifying a target market also makes it much easier to market your book. Without a clear market (or markets) it’s hard to know where to reach your… Read more
Timing for Querying Publishers and Other Insights into The Publishing Industry
What a heady time! Several clients are in conversation with half a dozen publishers about their books. I eagerly await their emails each morning to see the latest developments. In addition, I recently received an email from an acquisitions editor colleague saying that this excellent publisher (the top choice for many of my clients, particularly therapists) still has three spots on their list for publishing Fall 2018. Why is June so busy? Acquisitions pretty much shuts down for most of the summer, though early to mid-July can sometimes be fruitful. In June, publishers are usually finalizing their choices for whatever… Read more
“How Can I Write A Great Book?”
Yes, You Can Write a Great Book! Are you inspired to write a great book this summer? I’m sure you want to write a book that makes an impact—inspires, supports, guides, creates positive change for readers. The kind of book readers share with friends, buy as gifts, and recommend on Facebook and Goodreads. Most of my clients write books that powerfully transform some aspect of their readers’ lives. Here are just a few examples: The Nautilus Award-Winning book, The Soul of All Living Creatures, by Dr. Vint Virga, offers stories about animals that open our hearts, minds and souls to the… Read more
“Is This a Good Sign?” How to Interpret Responses from Literary Agents and Acquisitions Editors (Publishers)
Once you send your book out to literary agents or acquisitions editors, you’ll receive responses from them. But how do you interpret what they say? What Does Agent Rejection Really Mean? How to Rebound Quickly from a “No.” Recently I sent a client book proposal to three literary agents and all three expressed some concerns about the author’s platform. I’d already warned the author that we might get that response, even though he’d done some strong work on platform and had amassed a modest mailing list and twitter following, plus a strong story to tell when it came to speaking gigs and… Read more
Taking Risks, Teaching and Writing in Thailand
Teaching and Writing in Thailand: Taking Risks As I planned my time for teaching and writing in Thailand, I asked my inner muse for clarity about my trip to Thailand. “Don’t plan,” she advised. “Be in the moment. Let it unfold. See where you’re led.” Though it challenged me, I listened to my muse. I had a couple of ideas for where I wanted to visit on my days off from teaching, but I mostly let go of those ideas and set out on adventures that presented themselves day to day. Discovering the Chao Phraya River and a New Teacher Much… Read more
- 1
- 2
- 3
- …
- 99
- Next Page »
