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I’m teaching an informal book writing teleseminar this summer for Bring Your Book to Life graduates who are editing their first drafts and a few beginners. One person who wants to turn her workshops into a book asked what readers might be expecting and how to form her workshops into a book that truly resonates for her readers.
Here’s my answer–and your glimpse into your readers’ minds and hearts. Your readers are asking:
1. What pain or problem will this book help me solve?
2. What results/benefits can I expect?
3. Why are you the person who can help me with this?
4. Help me overcome any obstacles or objections (“It’s too hard,” “I can’t do this,” etc.).
5. Give stories/examples throughout to illustrate, make it real for me, help me apply it to my life and show me that you have experience (i.e. establish credibility).
6. Show me how I can achieve this (a plan, exercises, steps, etc.).
7. Help me trust you.
8. Speak my language.
9. Give examples I can relate to.
10. Make it straightforward, provide clarity and a sense of ease.
11. Give me confidence.
12. Make it creative, inviting or fun (or all three!).
Ask your questions or share ideas as a comment below.