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I have a great free publicity tip for you today and it can work whether you’re working on creating more of a fan base and platform before your book is even published, or you’re looking to promote your just-published book.
A new client recently called me for help with his book–an MD with prestigious credentials but not much of a “platform” in terms of mass media or internet publicity. His first challenge was in deciding whether to self-publish or traditionally publish.
He took my web-based course designed to help you make your Publishing Decision. The class made his decision clear–traditionally publish–but the course also made it clear he needed to have a following and some national presence.
His book concept is catchy and has huge potential, but in this market, that’s not enough. He needs national exposure in the press and/or the internet.
I planned to suggest that he do some work with my friend and colleague, Lisa Sussman. She could help him get articles published in national magazines. When I called Lisa, she pointed out an additional terrific avenue for free publicity.
The AMA, APA and other professional organizations all have PR offices. When a journalist is writing an article, particularly a young journalist with fewer connections, they often call the APA or AMA asking them to suggest a credible expert to interview. My client could call the publicity department of the APA, or whatever national organization he belongs to, and ask them to keep him in mind as an expert on his subject.
You don’t need to be an MD, PhD or psychologist to use this free publicity strategy. If you belong to any regional or national organizations, or even a local chamber of commerce, let the publicity folks know that you are available as an expert and resource to speak to the press on a number of issues (and give them a list of the possible areas and issues for reference).
Try out the strategy and let me know how it works for you!