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The Secret to Selling Books

If you missed my call with MaestroConference Founder and CEO Brian Burt, Building a Global Community Around Your Work in the World, listen here:

Week 1: April 23, 2013 [Download MP3]

When it comes down to it, selling books is pretty simple, really:

Write a great book–one you’re passionate about and get professional help to make it shine. Work on it until it does.

Connect with readers–to do that you need to know who they are and where they hang out. You need to truly connect–by being you, being real and leading meaningful conversations. And you can do that before the book is even written.

Leverage technology in a way that works for you. If you hate twitter and facebook, find another way. If you do the things you enjoy, you’ll find more ease–and you can be more effective.

Brian Burt
Join me and Brian Burt on August 8 at 1pm ET

On August 8, I interviewed Brian Burt, Founder and CEO of MaestroConference.  I interviewed Brian because he is such an expert at how to connect with your community or tribe (or potential readers)–whether your book is published or you’re just starting to write. Brian and his team have taught me how to connect deeply with people in a noisy world. I’m a much better teacher because of all the things I learned from my friends at MaestroConference–and I’m super excited to share these insights with you.

Brian shared ideas on how to build your community, how to engage them for meaningful conversations, how to encourage people to show up for your offerings and much more. He also helped people on the call brainstorm how they can apply this to their own businesses and books in a way that helped get everyone’s ideas flowing. You can listen to the recording at the top of this post.

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Lisa Tener

Lisa Tener is an award-winning book writing coach who assists writers in all aspects of the writing process—from writing a book proposal and getting published to finding one’s creative voice. Her clients have appeared on The Oprah Winfrey Show, CBS Early Show, The Montel Williams Show, CNN, Fox News, New Morning and much more. They blog on sites like The Huffington Post, Psychology Today and WebMD.

Reader Interactions


  1. Teens says

    Far too many people make the mistake of never interacting with their customers. This is especially true within the eBook publishing industry where many publishers and authors oftentimes view interacting with customers as more of a hassle than a benefit. I take a very different approach and actively try to interact with my customers on a regular basis. You can make more money with your eBook publishing business by talking to your customers instead of ignoring them. Here’s how to do it.

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