Plus, you may choose to be notified when my new book launches, "The Joy of Writing Journal: Spark Your Creativity in 8 Minutes a Day"!
As I get ready to launch my book, The Joy of Writing Journal, on Sept. 22, I’ve been thinking deeply about my readers—”Who is this journal for?” and “What can it do for them?” Much like you may wonder about the readers of your own book.
In a way, it seems like a simple question. In any business, one asks,
At another level, the questions seem to get a little existential:
And while you or I may have asked these questions before, a new book may initiate a pivot, an expansion to a wider audience or some other shift in the readers and clients we serve.
Ideally, before you write a book, especially nonfiction, it’s important to ask the first four questions about your readers. You can ask them in a blog post like this one, in a private facebook group, in a survey (using Survey Monkey or Google Survey) on other social media (Twitter, LinkedIn, Youtube, Tiktok, not sure about Instagram–what do you think?).
And if you ask on multiple platforms, just seeing where you get answers will help you know where your most engaged readers hang out, perhaps. Or the differences in your readership/market on multiple platforms.
As you write the book, I urge you to get some initial feedback from early beta readers to find out where your book meets your readers’ needs and where it could be more clear, exciting, helpful, potent or engaging.
Once your book is written, your reader research is not necessarily done. It may be time to ask these questions once again, particularly if your book has changed. Or if you were a bit cavalier about reader research earlier in the process.
Even once your book is edited, you have another opportunity to learn more about your readers. As you plan to market the book and spread the word, you need to know where your future readers hang out and which aspects of your book they may find most necessary or enticing.
If your book seems to indicate an evolving sense of whom you are here to serve, it’s especially helpful to do some research about creating offerings that will serve them once the book is published. How can you:
As I contemplate new and emerging offerings that include supporting your creative process, journaling and other types of writing (in addition to a book), I’d love to hear from you so I can best serve you.
Feel free to share your answers as a comment below, or take this quick 4 minute survey to let me know what you like, what else you want to learn from me, what other kinds of support you’d like, particularly as I create additional free articles and paid services to help you with creativity, journaling, other types of writing and more.
Or just share a little “Who am I?” below:
Thanks for helping me as I navigate this expansive creative landscape!