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Check out the Reading Data
While coronavirus has caused challenges from bookstore and library closings to manufacturing lags, there’s plenty of good news about books, readers and publishing. Specifically, reading books remains popular, across all ages. And, in case you were wondering, readers still prefer print books over ebooks.
Krystal McKenna of Best By The Numbers reached out to me to share a new infographic which compares data on the reading habits of the 5 generations: Gen Z, Millennials, Gen X, Baby Boomers and the Silent Generation.
Key Takeaways About Reader Demographics
Let’s dig into some of the data on reading so you can see the trends for the audience and demographic you’re writing for.
Krystal shared the following key takeaways–and they may surprise you!
“Millennials read more books than any other generation, closely followed by Baby Boomers. However, Gen Z (the youngest generation) have increased their reading more than the other generations since the start of the coronavirus.”
“Print books are preferred to eBooks by all generations, with 65% of US adults having read a print book over the past year vs. 28% for eBooks.”
When It Comes to Nonfiction Reader Data…
The infographic also delved into the favorite non-fiction genres of the 5 generations.
Krystal pointed out that, “Gen Z prefer reading humor books, Millennials devour health and wellness books, Gen X read about crafts and hobbies, Baby Boomers like to read cookbooks, and the Silent Generation prefer biographies and memoirs.”
Something on the fun side? Krystal shares, “As French readers get older, they are more likely to read sexy books. 58% of French Baby Boomers have read erotic fiction vs 42% of Millenials. That’s what I call aging well.”
“Every generation still likes to read, even the tech-obsessed Millennials and Gen Z. And the appetite for buying books will continue well into the future.”
Check out the infographic for further insights into the reading habits of the 5 generations.