As part of the Nonfiction Writers Conference a few months ago, in addition to co-presenting how to “Become a Better Writer,” I enjoyed consulting with nine aspiring authors on their books and book concepts. The book concept is an especially creative and fun aspect of book coaching.
Afterwards, I thought a “perch on my shoulder” view might provide you some insights into the scope, voice, length, features and narrative structure of your book. Perhaps the experience will open up new ways of seeing your book and clarify your book’s concept and structure.
Nonfiction Book Chapter Template
I recently worked with a writer who is an expert in her field. As a template, when working with such books, I often suggest starting with a story from your own experience or that of a client (with their permission). You can follow the story with advice and insights that come out of the story, as well as add additional teaching and research. I also often suggest that self-help, business, or how-to books can be especially valuable to your readers when you include experiential exercises, such as prompts.
This author wondered whether to include interviews with other experts in her field, how long her book should be, and whether to include additional material so that those in her field could use her material in their own groups.
Here are my questions for her, along with my suggestions to consider and the advice I have. I hope it sparks some clarity and insights for you!
Should I Write a Short Book?
This writer has already written many of her chapters and they are short. “Are they too short?” she wondered. “Would it help to add the experiences of other experts?”
As I told the writer, there’s not necessarily a right and wrong answer. Sometimes the best way to answer a question like that is to try it.
However, I had a hunch, so I asked more questions.
Specifically, I asked, “Does the book have a narrative arc on its own without additional experiences from others?”
Yes, the book has a narrative arc and each story has a narrative arc, too — descent, initiation, return.
In that case, I was concerned that adding more stories within each chapter, or adding chapters, might complicate an elegantly simple book.
Also, the experts in her field are already overworked. They might appreciate a short book that helps them solve their problems more than a longer one that does the same thing.
So, my advice was to feel free to try one interview and see if it was helpful, but perhaps to let that go since the shorter book might be even better.
One thing she’d said to me struck a nerve: “I wonder whether it’s not enough?” I think that’s such a common theme, especially for women in helping professions. I have worked with many women who overgive at the expense of their own health and financial well-being. So, I wondered whether “not enough” was coming from an inherited or cultural belief system of not being enough, rather than coming from an intuitive, creative place.
Should I Interview Other Experts for My Book?
As mentioned, the writer was considering interviewing other experts.
I shared with her that one thing about interviewing people for a book is that you need to be a solid interviewer. Now, given her field, she is likely a great listener and able to get people to open up, knows how to ask open-ended questions, and so on. That’s a significant plus.
My experience is that the average interview subject does not open up easily. They provide you with some broad basics, but not the details that make for compelling storytelling. And that can make for a Zzzzzzzzzzzzz read. So, you need a few tricks up your sleeve!
How to Conduct a Great Interview for Book Content
There are entire books on this subject. Here’s my short answer for how to interview people for book content and to capture compelling stories:
- Start with simple, easy questions to put the person at ease.
- Ask open-ended questions. Avoid questions that are easily answered with yes/no or one-word answers.
- Follow up with an even more open-ended question: “Tell me more about x,” to get your subject to expand upon anything they said.
- You can also pause (even for a long time) to see if they will elaborate on something they said. Silence is an effective tool for conducting an interview with a subject.
- Take notes, even if you’re recording. If something happens to the recording, you still have the notes.
- Make eye contact. Nod. Show you’re listening.
- Ask about specific details: Where were you? Describe the setting for me. What was it about her ____? What was going on inside your mind/body? What did that feel like in your body?
- Ask for sensory details: What did you hear/see/smell/feel/sense? Round out the information with specific senses they may not have included yet.
- Ask for dialogue: What did you say? What did he say?
- Look for action: What did you do?
Near the end, review your notes and identify where you still need more information to provide a complete description/picture/experience for your readers. Don’t worry if you need to revisit the same subject or a similar question multiple times.
How to Repurpose Interviews to Reach More Readers

I suggested to the writer that if she didn’t use the interviews in her book, she could still utilize them during her promotional efforts.
Get permission ahead of time from interviewees that the interview material can be used in the book (they may wish to see the excerpt before you publish — perhaps even offer to make changes) and also can be used by you in a podcast, social media, in a blog post, etc. If you have them sign a waiver at the outset, you have much more freedom and flexibility with what you do.
Tag the interviewees in any clips you share and perhaps even request their support in sharing before you post.
You could even use some of the interviews in video or audio clips that can be accessed through QR codes in the book. That’s an engaging feature that many readers appreciate.
More About Using Video and Audio in a Book
Here are some benefits of including video and audio through QR codes in a book:
- Video and Audio content helps you connect more deeply with potential clients and collaborators, so that they know, like and trust you.
- You can seed services, programs, and courses, either by having clients/participants share their stories in your video or by sharing more of your inspiring self. This can lead to them signing up for your offerings.
- Engaging stories, instructional videos or audio meditations can enhance the reader experience and the perceived value—and actual value—of your book. This can increase book reviews, sales, social media shares, etc.
- This high-value content can raise visibility: my clients and I have won numerous book awards with books that are engaging in this way.
- Training/teaching videos can attract speaking and training gigs, as well as other opportunities.
Do You Need Help with Your Book Concept?
I hope this post has given you some ideas to enhance your book concept and structure. If you’re serious about writing the most inspiring, compelling and valuable book for your readers, consider signing up for a book concept consultation with me.
You’ll have me to guide you through answering the challenging questions that come up when you’re writing a book. And we can brainstorm creative solutions and ideas that make your book truly stand out!
We can address and brainstorm everything from:
- target market
- which book to write
- features
- tone
- length
- voice
- creative and synergistic aspects
- structure
- title and subtitle
- publishing path
and more!
These sessions fill fast. By mid-May, I was booked through July and early August. I’m now ready to reopen my consultations. I have space for two authors in the second half of August and two in the first two weeks of September—none in the last two weeks of September and the first two weeks of October. You can find out more about the full package here or sign up for your book concept consultation package here.
Note: If you sign up for a consultation package by August 2, I will automatically include the publishing decision at no extra cost (a $300 add-on). So, use the first button when you sign up, even if you want to add on the publishing choice support, in which case you’ll save $300).

“I want to share this feedback. I’ve been thinking about it all week.
to do for:
Yay! Yay!”





You’re finally ready to leave your corporate job behind, take the entrepreneurial plunge and start that new business you’ve dreamt about for the past decade: Huibert Evekink co-authored
Admit it, you’ve always wanted to add “published author” to your bio. Or not, but, hey, doesn’t the phrase bring your confidence level up a few notches? What an accomplishment! Marla O’Brien, author of
You feel called to work with high caliber leaders or change-agents and you know your book can provide the needed credibility to serve in such a capacity. Dr. Randy Kamen’s work teaching mindfulness to CEOs began after publishing Beyond the Therapy Door. Dr. Kamen recently told me, “I now reach a global audience of influential people.” Talk about making a difference. Think of all the employees who are benefiting now that mindfulness begins at the top of their companies.


You’re ready to speak at prestigious national and international conferences—and influence your field at the next level. After Gus Ferrer, MD and Burke Lennihan, RN published Cough Cures, Dr. Gus has been in demand as a speaker for several prestigious national conferences.
You want to empower people who are stuck and see no way out. That was one of Carol Labert’s goals in publishing
Your book can help parents help their kids. Dr. Kathleen Trainor’s 
You’ve identified your “ideal clients” and now you’d like to fill your practice with these “ideals.” Bridget Engel uses her book
You want the perfect marketing tool that sells your services for you. Mike Travis’ 
You want to stand out in a field that’s growing more competitive. In addition to being filled with super-useful tips for its readers, Success Without Stress showcases Teri Scheinzeit’s ability to help women entrepreneurs stay calm and “Work Smarter, Not Harder.” As a result, she’s been attracting more clients who are looking for success that comes without the high price of stress. As a coach who manages to take one day off a week, and one week off a month, for her passions (travel and making music), the book also helps attract clients who are eager to “design” a fulfilling, outside-the-box lifestyle.
You want to raise awareness about a public health issue. Victoria Dunckley did that and more with 


You’ve solved a problem in your own life and now you want to help others solve theirs. Nora Hall wrote 



Lisa: I agree. Hidden Treasure is not one of those, “I need to write a book; let me crank something out” type of books. As you say, it is the distillation of almost four decades of teaching. And that wisdom gained, and real-life stories to illustrate it, make it a powerful and empowering read. What advice do you have for authors in the process of writing their books?
“Which book should I write?” I hear this question often and happen to have just received an email asking for advice on the topic.
For example, I had not fully imagined what it would be like to teach anger workshops when I had the original idea for the book that became The Ultimate Guide to Transforming Anger. Once the book was published, I taught anger workshops with one of my co-authors. I realized, instead, that I wanted to work with people who want to enhance their creative process and their writing, rather than work with their anger. Over time, that led to becoming a book coach!

You’ll Change People’s Lives: Gustavo Ferrer, MD, co-author with Burke Lenihan of
You’ll Make a Name for Yourself: Karin Esterhammer was honored as Erma Bombeck Humor Writer of the Month by the
You’ll Get to Know Your Muse: As humans, we are naturally creative. As you write a book, you have the opportunity to deepen your connection to your creative source–what some people call “your muse.” That will help you with all kinds of things—from enjoying your life and relationships, to tapping into your creativity for business projects, to bringing more breadth to your writing and other activities. Kimber Simpkins strengthened that muscle in writing her Nautilus Award-Winning Memoir,
You’ll Gain the Confidence and Credentials to Take Risks and Go for Your Dreams: Becoming an author of an award winning book helped Huibert Evekink take the plunge, leave his executive position in a large multinational corporation and start his own business, using the book as a business building tool. “Writing and publishing
d transition into new roles. I am still surprised how much the book gave me!”
Carrie Barron, author of
I’m guessing you want to write a self-help book or how-to book that transforms people’s lives.

Self Doubt: The Plague of Writers
Yes.
I call it Your Sacred Permission Slip to Write Your Book, Shine Your Light & Transform Lives. Your Sacred Permission slip is part of my new Inspired Author Support Kit. The kit includes updated versions of the 7-days of book writing lessons you received when–and if–you signed up for my Free Author Toolkit in the past, plus:
Do you spend more time fretting about writing a book than actually writing it? Do you wonder how some people can write a book fast? Then you need to meet Kimber Simpkins, author of the Nautilus Award-winning memoir, Full: How I learned to Satisfy My Insatiable Hunger and Feed My Soul and 52 Ways to Love Your Body.
Lisa: When I met you, you’d already been working on your memoir for several years, and you spent a total of eleven years writing it. By contrast I think you said you wrote 52 Ways 
Lisa: How did you tap into creating these new ideas for exercises? Do you have a writing ritual or process? Or do ideas come to you throughout the day just living life and teaching yoga?
Kimber: Take Lisa’s class. Do what she tells you to do. You’ll be thrilled with the result.



Some of my favorite authors feel like old friends even though I have not met them yet. Their voices ring true; their personalities pour forth on the page–quirky, playful, nurturing, wise or sassy. SARK–Susan Ariel Rainbow Kennedy–is like that for me. You can read something by her and feel as if, “Yes, that’s SARK. I’d know her writing anywhere.”
So, when my good friend, Joshua Home Edwards, sent me a link to support SARK and her partner, John Waddell, during one of life’s more challenging journeys, I was moved to ask myself what I could do beyond the modest donation I made. I looked at the gifts for donors in their crowdfunding campaign and realized I could donate a spot in my Bring Your Book to Life Program® for 2016.
A client asked me today whether he should focus only on writing his book proposal or work on building his author platform at the same time. First, my advice to him, followed by my advice for you.

Last week, my inbox was filled with exciting news from former clients and Bring Your Book to Life® Graduates. Whether you’re just beginning to write a book or meeting some challenges on the path, it’s always helpful to find others who have trod the way before you for both inspiration and mentoring.
FEATURED ARTIST
Nora Hall, author of
1. A notebook: paper or virtual.

